Business Domain Names: Everything You Need to Know

Use a domain name generator to find the best online address for your website

How do you get a business domain name?

To get a business domain name, you must first decide the right domain name for your business and then purchase it from a domain name registrar. You can often purchase a domain from your web hosting company, as oftentimes, a website builder technology doubles as a domain name registrar. In fact, the initial domain-registration process and website hosting steps often take place simultaneously when you start your business website. In other words, many companies through which you can register your domain double as web hosting companies.

Do you have to buy the same domain name as your registered business name?

In short, no. However, there are a few things to consider. Ideally, your domain name should be similar to your business name. So, if your registered business name is High Street Plumbing Ltd., you wouldn’t want to pick the domain name tomsplumbing.com.

Keep your business brand – or personal brand, if you’re self-employed – consistent across all of your content, platforms and marketing items when choosing a domain name. Make sure your domain name is consistent with the branding you use for your business on social media as well.

Which domain extension is the best?

Depending on where you live, other extensions also might be good options. For example, if your business is based out of the United Kingdom, it never hurts to have your localized domain extension – in this case, .co.uk – in addition to a .com.

If you can’t find a .com available for the domain name you want, your next best option is to choose a .net. If your business is a nonprofit, try for an .org. These are the three most prominent TLD choices. If it fits your business, you could also try out some of the newer domain extensions. You can find the full list of currently available domain extensions here.

Does your choice of domain affect SEO?

Having target keywords in your domain name matters, but not nearly as much as it used to. It’s much more important to have a high-quality website, and your website builder can help you with that. Don’t worry too much about how the domain name will affect SEO, as there are many other ways to improve SEO.

Should you use hyphens and numbers in domain names?

In the vast majority of cases, you should avoid using hyphens and numbers in domain names. Some of the biggest goals for your domain name are for customers to remember it easily and be able to type it out quickly.

What should you know about copyright and trademark issues with domain names?

The same goes for any domain names you might buy for niche sites. For example, if you’re planning to write reviews of a certain brand’s golf clubs, you should never buy a domain name that is xyzbrandgolfclubreviews.com without express permission from that brand. When in doubt, seek legal advice.

Should you worry about domain squatting or cybersquatting?

One of the bigger annoyances about buying domain names is dealing with cybersquatters, also known as domain squatters. These are people who purchase domain names of popular brands, people or trademarked brands and “sit” on them, hoping to sell the name back to the rightful owner for a profit.

How do you configure your domain name with your website?

Now that you’ve bought all of those domain extensions, what are you supposed to do with them? First, configure your domain names with your web hosting service. This will launch your website and allow you to use a company email address to make everything professional.

Using the same High Street Plumbing example, let’s say the main domain name is highstreetplumbing.com. But because you’ve bought highstreetplumbing.co.uk and highstreetplumbing.net, you have the option of domain parking these sites, which means tying them all to your business website’s IP address.

That means that, if a customer is looking for High Street Plumbing and happens to type in highstreetplumbing.co.uk instead of highstreetplumbing.com, they won’t get an error page. Instead, they will automatically be redirected to the main website, highstreetplumbing.com.

Should you consider domain misspelling alternatives?

This is another area where trying to be too clever can end up getting you in trouble. Again, you want your domain name to be easy to remember and type, and the best way to ensure that is to keep it simple.

If you try to capitalize on a misspelling in a domain name, you’re likely going to miss out on the people who are actually spelling it correctly, and that could be a huge segment of your audience. In general, your best bet is to avoid complex or misspelled domain names.

What is the best domain name length?

What privacy concerns should you be aware of with domain names?

Don’t neglect privacy concerns when choosing your domain name. Anyone can perform a whois search, and if the domain name does not have whois privacy enacted, all sorts of information – including home addresses, email addresses, names and phone numbers – can be displayed for anyone to see.

Make it easy to type

You don’t want potential visitors lingering over details such as spelling before hitting your page. For that reason, look for a domain name that will easily roll off the tongue – and fingers. It’s best to avoid frequently misspelled words, or anything that requires a double take before pronouncing.

In case you’re planning on using your personal name as the domain, but your last name isn’t intuitive in its spelling, use a combination of your first and middle names instead. Alternatively, combine your first name with your specialty—such as “bakingwithsam.”

Another good practice is to choose a domain name that is predictable, meaning your audience won’t have to second guess how to write it properly. With this in mind, refrain from shorthand and spell out your words. For example, go for “you” instead of “u” and be wary of words that can be spelled numerous ways (is it “ok” or “okay?”).

Sources:

https://www.business.com/articles/the-perfect-domain-11-important-facts-about-domain-names/
https://www.wix.com/blog/2019/08/how-to-choose-domain-name/
https://www.fundera.com/blog/business-domain-name