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  • Eight “Don’ts” in OOH Advertising (Outdoor Advertising)

    Have you ever seen an outdoor advert and it made you feel not any less than you had already felt? Have you ever seen another and the effect was different? Maybe you felt this time that the advert has caused to need to buy the product in mind. Advertising has the power to make you…

  • Dieselgate Scandal

    “Dieselgate” as the scandal came to be known as one of the biggest business scandal faced in the automobile industry in the world. Volkswagen was established in 1937 to help more people own cars as at that moment, and the market consisted of high-end luxury vehicles. The brand has been selling cars all over the…

  • Personal Disposable Income

    The US personal disposable income has gradually been increasing since 1947. The graph from FRED Economic Data indicates that in 1947, the nation paid an average of $16,069 disposable income to middle income earners annually and this steady improved and by 1965, the average rate of income for the middle-income individuals was about $20,000.  This…

  • Microsoft is a Monopoly

    Introduction It is acknowledged that Microsoft is the largest manufacturer, as well as, supplier of computer supplies for personal computers across the globe. This means that the global giant is a monopoly in this sector and may have engaged in a series of anti-competitive strategies to make sure that it maintains this status. Microsoft has…